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“Help Me Pull That Cursor”A Collaborative Interactive Floor Enhancing Community Interaction
Interactive floor library ubiquitous computing environments
2009/12/9
In this paper we describe the development, experiments and evaluation of the iFloor, an interactive floor prototype installed at the local central municipality library. The primary purpose of the iFlo...
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
Comprehension and Persuasion Interactive Advertising Brand Web Sites
2009/12/2
The main goal of this study was to build a preliminary structural equation model to better understand the relationships between interactivity, comprehension, and persuasion. The limited capacity proce...