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Questions covered include: Can/should you "friend" a judge on Facebook? Can you use group coupon or daily deal marketing? Can you use text messages to solicit prospective clients? What are your ethica...
The Paralegal's Guide to Ethical Issues Related to Social Media Use and Advertising
Social media professional ethics marketing advertising paralegals law practice
2014/12/20
In recent years, Facebook, YouTube, Twitter, LinkedIn and others have become ethical minefields for legal professionals. With new regulations and rules in place and new questions raised, the ethical “...
Advertising and Word-of-Mouth in Motion Picture Industry
Advertising Word-of-Mouth Motion Picture Industry
2011/8/8
Motion picture industry is characterized by extensive advertising and word-of-mouth among (potential) consumers. We develop a simple computational model of consumer behavior to study the interaction b...
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
Comprehension and Persuasion Interactive Advertising Brand Web Sites
2009/12/2
The main goal of this study was to build a preliminary structural equation model to better understand the relationships between interactivity, comprehension, and persuasion. The limited capacity proce...
Crossing Offline and Online Media:A Comparison of Online Advertising on TV Web Sites and Online Portals
Offline and Online Media Online Advertising TV Web Sites Online Portals
2009/12/2
This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertisin...
ADVERTISE GENTLY - IN-IMAGE ADVERTISING WITH LOW INTRUSIVENESS *
Visual attention advertisement
2009/11/16
The new trend of online advertisement is in-image advertising, which is facing the risk of being intrusive. Several works have been done to reduce the intrusiveness.However, intrusiveness is a subject...